01 Restaurant · 14 Jun
Bar Beer Cue — Salvador edition #3.
Open-air grilling event at the waterfront — produce, breads, drinks. Capacity 120.
RSVP → Bora Brazil — est. 2025 São Paulo ⇌ Sydney
Cultural
translation,
in practice.
Bora Brazil is a working studio of media, production, and cultural projects connecting Brazil and Australia. Founded by a journalist and a chef. Built for brands, producers, restaurants, and cultural organisations operating between two creative geographies.
→ What we do Bora — let's go.
Plate IOn location · Salvador, BA
● Latest · this week Novidades · desta semana
Fresh out of the studio.
Updated weekly
● Featured vlog · episode 04 Vídeo · em destaque
▶
youtube.com/@borabrazil 14:32 · published 8 May
Field notes · Episódio
A house, a wall,
and the words
written on it.
A short piece filmed at a curated home in Itapuã — photographs, a poem painted along the cornice, a guitar against the lattice. For a São Paulo broadcaster, August 2025.
→ Watch on YouTube ● Latest podcast · season 1, episode 07 Podcast · ouvir agora
On feeding
a country
that isn't yours.
w/ Bel Coelho·chef, São Paulo·52 min
A long conversation about cooking across two food cultures — what gets lost, what gets invented, and why an Australian magazine asked a Paulistana what wattleseed should taste like. Recorded in Vila Madalena, March 2026.
Bora Brazil · the show
Ep. 07 — On feeding a country that isn't yours
52:14 · with Bel Coelho
1.0×
Featured this month · em destaque
★ Premium placement
Hospitality · Sponsored
Belo Rústico —
the artisan bakery,
Salvador, Bahia.
Long-fermentation breads, milled local wheat, and a Brazilian– Australian kitchen that travels. A standing partner of the studio.
paesbelorustico.com.br Visit · ir →
Advertise with us · ad placement enquiries Get in touch →
● Upcoming · autumn / winter 2026 Agenda · próximos eventos
What's on,
where, and why.
02 Music · 28 Jun
Pães & música — bakery sessions, night two.
Late-night supper club with live samba and the Belo Rústico kitchen. Limited seating.
Tickets →
03 Cultural · 11 Jul
Opening night — a year of Bora Brazil.
An evening of films, food, and conversation marking twelve months of the studio. Sydney.
Programme → ● ServicesO que fazemos
Seven practices,
one studio.
We work as a small, senior team across press, production and cultural programming. We take a brief in either language, we work in either country, and we keep the same point of contact from first call to press week.
- 01Communications · Comunicação
Communications & PR
Press strategy, story development, and media liaison across print, broadcast and digital — in Portuguese and English.
- 02Events · Eventos
Event Promotion
Programme design, talent liaison, and production for cultural evenings, festivals, supper clubs and panels.
- 03Brand · Marca
Brand Launches
From restaurant openings and food brands to lifestyle and cultural products — we plan, package and land the launch.
- 04Audio · Som
Podcast Production
End-to-end audio production for brands, festivals and cultural organisations — research, booking, recording, editing, distribution.
- 05Film · Produção
Video & Vlog Production
Documentary-style episodic content, branded video, and location-shoot coordination across Brazil and Australia.
- 06Community · Comunidade
Community Engagement
Building real, working relationships between the Brazilian community in Australia and the partners who want to reach them.
- 07Culture · Cultura
Cultural Promotions
Programmes that put Brazilian culture in front of Australian audiences — music, film, food, ideas.
● From the archive · selected work Do arquivo
A practice
in pictures.
A selection of past projects across hospitality, brand and event production — much of it through Belo Rústico, Richard's artisan bakery in Salvador, Bahia.
● Partners & sponsors Quem caminha com a gente
Who we work with.
● Who we areQuem somos
A journalist
& a chef.
The studio is run as a duo. We're senior, opinionated, and on the phone — which means the work is more considered, and faster, than it has any right to be.
Read the full story →
Michelle
Co-founder · Cultural producer
based in São Paulo
Journalist and cultural producer, rooted in Brazil's creative and gastronomic scenes.
Richard James
Co-founder · Chef & hospitality
based in Sydney & Salvador
Australian-born chef and hospitality professional. Thirty years of work split between Brazil and Australia. Fluent in Portuguese.
● Journal · the newsletter A carta · uma vez por mês
Bora!
— let's go.
A monthly letter from the studio — three things we're working on, three things we're reading, and one place we think you should eat at. Bilingual. No filler.